In the hustle and bustle of designing, developing and uploading you'll have to know how you will accept payments from your customers. The old days of "download the payment form" are long gone, and sure to add an element of frustration to the buyer. A shrewd business owner would be wise to investigate options for online billing and accounting management well in advance of any page being posted to show off the inventory. At the end of the day, all that matters is that your web site captured a customer purchase and created a profit for your business. If your process is not in place, you can expect billing snafus, product delivery chaos, and potentially tax trouble. Do yourself a favor. Figure out how to get the money. Then figure out how it gets to YOU!

Pushing to the Masses

Wouldn't it be great to drive hundreds or even thousands of people to your web site? Well, what if that happened and you had no way of capturing any information about your audience? Sad but true, many web business owners forget to effectively use mailing lists and autoresponders to entice the visitors into leaving an email address for future contact. The benefits of high traffic volumes only creates a profitable return on your investment when you are able to create repeat visits. Bookmarks and favorites only create an OPTION for the end-user should they choose to remember to see what's going on with your site. Your mailing list or autoresponder strategies put your site in front of the end-user on a regular basis and help to keep their attention. In the marketing world this is called "push" marketing, and you would do well to use it.

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